Q: “Which is the product, you or the book?” JS: “Way back… the author, the successful author, sold himself, only we didn’t have the media. If you recall, Ernest Hemingway… there was always great publicity, how he was a great white hunter, how he went to the bullring… and so you sort of almost mixed the man with his character, they said, ‘That’s really Hemingway.’ F. Scott Fitzgerald, he and his wife, Zelda, lived the same kind of flamboyant life in the south of France as the kind of Americans they wrote about. And then along came television, and the […]

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