Clothing advertisements have long called for consumers to “try on a new you!” – as though a simple change in wardrobe can unlock previously untapped wells of confidence and charm, leading to a makeover not just of one’s style but of one’s inner self. While this brand of hyperbole is standard in the retail industry, a new range of products from experimental philosopher Jonathon Keats may finally deliver where fashion has failed. Keats’ Superego Suits, which can now be tried on by appointment at Modernism Gallery in San Francisco, are a line of apparel designed to augment—or alter—your personality at […]
Tag: Modernism
This Land Is Your Land: Jonathon Keats’s ‘Pangea Optima’ at Modernism
by Zack Ravas
Our Earth has never been more divided. Tensions between the United States and other major powers like Russia and China, as well as conflict in the Middle East, cast a shadow over a planet threatened by climate change. Not to mention that the current run-up to the 2016 presidential election has begun to seem less like a political race and more like a professional wrestling match. But what if there was a way to heal our world’s divide–both figuratively and literally? Through a revolutionary geo-engineering process, the Political Tectonics Lab–pioneered by experimental philosopher Jonathon Keats–is proposing a plan to direct […]