Clothing advertisements have long called for consumers to “try on a new you!” – as though a simple change in wardrobe can unlock previously untapped wells of confidence and charm, leading to a makeover not just of one’s style but of one’s inner self. While this brand of hyperbole is standard in the retail industry, a new range of products from experimental philosopher Jonathon Keats may finally deliver where fashion has failed. Keats’ Superego Suits, which can now be tried on by appointment at Modernism Gallery in San Francisco, are a line of apparel designed to augment—or alter—your personality at […]